Sofia Yunes Santilli
Sofia Yunes Santilli
Campaign Assistan8
recommendations
Increase your sales with Doppler
Did you know that with Email Marketing you can reach more customers, integrate your m electronic products image editing essages with social networks and measure their impact in minutes?
Try it for free
Become a guest author
Do you want to be part of the group of authors who write for the Doppler blog? Don’t wait any longer! Send us your article.
Join now
Email Marketing has evolved significantly in recent years, and 2024 promises to bring with it new trends that will transform the way companies connect with their audiences.
Discover in this article the key innovations that will shape the future of Email Marketing.
Advanced automation
Artificial Intelligence Revolution
Responsive design
Emphasis on privacy
Advanced Automation
Automation will continue to be the backbone of email marketing. Explore how advanced automation tools optimize campaigns, from audience segmentation to sending personalized messages.
Predictive Personalization
The era of predictive personalization is here. Dive in to learn how machine learning technologies anticipate user preferences, enabling more relevant and effective email campaigns. How is this achieved? With tools for tracking user behavior in Campaigns , which allow you to understand the data and determine what your users consume, what they read, what links they click on, and thus also make it possible to offer them products and services in a more personalized and accurate way.
Interactivity in emails
Incorporating interactive elements into emails drives user engagement to new outcomes. From integrated surveys to in-email shopping experiences, interactivity redefines the relationship with the recipient.
Artificial Intelligence Revolution
AI has ushered in a new era in Email Marketing by allowing marketers to use data-driven insights at levels previously unthinkable.
There are many ways AI can help Email Marketing , from automating 5 выигрышных способов оптимизации вашего интернет-магазина everyday activities to analyzing huge volumes of data or even providing inspiration for generating original and effective content.
User Generated Content
According to Nielsen , “92% of consumers trust user-generated content more agb directory than traditional advertising.” What are you waiting for to start implementing it? User-generated content becomes a driving force.
For example, on Bruno Mars ‘ website , you can see different Instagram account profiles. Why did they implement this? Because, in the face of special events, his fans post organic content on their accounts, which is then published on his site. This leads to a lot of organic traffic to the website with fans wanting to see their greeting or their photo on their idol’s website. Brilliant idea! Isn’t it?
Artificial Intelligence in Mail Matters
Learn how artificial intelligence revolutionizes the creation of subject lines, increasing open rates. For example, with the New Doppler Editor you can create your own images or create effective titles in seconds, using the power of Artificial Intelligence to optimize your communication.
Optimized transactional emails
Transactional emails are evolving beyond purchase confirmations. This is where brands leverage these messages to build long-term relationships by providing valuable content and exclusive offers.
