Julieta Orellano
Julieta Orellano
Content Manag oppler. Lover of reading, drinking mate, practicing yoga and being in nature.
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In this article you will learn what this new feature is about, what impact it could have on your Campaigns and what we advise you to maintain proper deliverability of your Emails.
How will this change impact your Campaigns?
From February 2024, the key change will be the authentication protocol that Gmail and Yahoo will implement . From that date, stricter measures will be in place to prevent phishing and domain misuse. See the details at this link.
Now let’s see, what are the variations?
Domain Requirement: It will be essential that you have a custom shipping domain.
Authentication requirement: From now on, in order for your emails to be identified as legitimate by Email agents, you will need to configure your SPF, DKIM and DMARC records.
Low spam rate requirement: If more than 0.3% of the emails 10 dicas básicas de SEO que iniciantes precisam saber you send are marked as SPAM by your contacts, all of your campaigns may fail to reach the inbox.
In the following video, you can see a summary of the changes we mentioned previously:
These changes to DMARC can have a significant impact on how your email marketing campaigns reach agb directory the inboxes of recipients with public domains such a, as well as all those who use Google and Yahoo business services to manage their emails with their own domain.
What should you keep in mind?
To maintain an adequate online reputation and ensure that your Campaigns have a high Deliverability Rate, we list the 2 main tasks you should perform:
Accurate Configuration: Make sure you have accurate and up-to-date DMARC settings. It is important to verify that your SPF, DKIM, and DMARC records are correctly implemented to avoid authentication issues.
Continuous Monitoring: Regularly check your domain’s spam rate in Postmaster Tools to stay proactive and stay ahead of any issues.
What do we advise you at Doppler.
