Jhorelis Aguilera
Jhorelis Aguilera
Professional in the area of social communication and lover of writing, especially when it comes to digital marketing.
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Digital trends continue to evolve over the years, forcing businesses to improve their conventional methods . As each industry moves towards digitalization, traditional techniques require new tactics, methods and strategies to achieve their goals.
With every technological advan
A cement, new AI trends such as chatbots are becoming prevalent in this digital world. Many sectors are going for automation , so it is no surprise that bot and chatbot technologies are everywhere, especially when it comes to digital marketing strategies .
Despite this, there is still a lot of practicality required when planning online marketing and advertising campaigns. Automation and bots are not a problem when it comes to managing processes, increasing customer satisfaction and attracting potential customers. That is why, in this article, you will learn how to incorporate a chatbot into your digital marketing campaign. Do you want to find out? Let’s get to work!
When to integrate a chatbot into your campaign?
The answer to this is: you should do it as soon as possible . There is no exact moment in your campaign that tells you when is the right time to implement it, but the perfect time to do it is if you want to achieve the following tactics:
Resolve concerns about your brand, services or products.
Show how your brand and products work.
Maintain immediate and personalized customer service.
Send emails to your customers.
Have an interface that is intuitive.
Have accessibility for the client.
You can also read our article on why your company should have a Chatbot.
How can you incorporate a chatbot into your Digital Marketing strategy?
As you can see, chatbots are changing the digital marketing landscape . But how can you be a part of this new technology and integrate it into your business? Here is a suggested process, or a step-by-step guide.
Planning
Before integrating a chatbot you should ask yourself the following questions: What do you want it for? When do you want it for? How much budget is available for its integration?
In this first stage, it is essential that you have defined what the purpose of this tool will be , since knowing its purpose and objective is the most important thing for these campaigns. Likewise, it is also essential that you take into account what the deadline for its launch will be, so that you can establish your objectives.
2. Define what your objectives will be
Do you want to collect information from your customers? Give quick answers to frequently asked questions? Provide product recommendations? Establishing this will let you know what type of chatbot 5 Tips for Building Trust and Creating Value for Customers you need and how to set it up.
3. Choose the right platform
It all depends on the needs of your company. There are many tools on the alb directory market that are ready to use, helping you save time and effort .
One of these tools is the one offered by Crisp , since they have chatbot software capable of adapting to the needs of different companies.
4. Design the conversation flow
Once you’ve chosen the platform, you need to think about what questions users would ask and create effective answers to them. Also, think about how the bot would handle some complex situations or what it would do when it doesn’t respond adequately.
5. Train your chatbot
It is best to give the software some sample questions and answers, so that it can learn from them and improve the quality of its answers over time. The more training it has, the better its performance will be .
