Manuel Casaubon
Manuel Casaubon
Content creator specializing in digital communication and personal branding.
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Are you interested in keeping up with the content creation trends that all E-commerce brands should know about for 2024 and 2025? Organic Social is something that will help your brands boost their business. We will see 3 very important keys that you should keep in mind in case you are not applying it today to your business and if you are applying it so that you can remember it for your team and that you can carry it forward in a better way. Let’s see it in this article
Branding best practices to improve your social media presence
Basically, you will learn how to build a good reputation, how to gain good authority and how to achieve a good branding strategy for your brand. We will also see how this relates to the topic of your website’s domain, because this is very important in the world of E-commerce. And you will also understand the importance of having active and updated networks. Let’s see the step by step:
1 – Understand and define brand identity
Step number one of a communication plan is to define the brand identity. So, start by understanding how to define your target audience, the company’s mission, and how to differentiate yourself from the competition. This applies to both personal and commercial brands.
2 – Coherence in your communication
Secondly, there is the issue of consistency. Many brands have a big mistake and that is that they are not consistent between what they do and what they communicate. In the sense that, on the one hand, they are not even consistent between the mission and vision versus what they provide in the content on social networks. And on the other hand, they are not consistent when publishing content either. So, if you create a content strategy, the ideal would be to be consistent and not lose frequency. Right? It is key to carry out a strategy that can be executed in the short term to return to consistency in what is the publication of content.
3 – Your brand must be memorable
Finally, in terms of branding, your brand name should be memorable and, above all, relevant. Choose a name and domain that is easy to remember, short and free of spelling confusion. Therefore, I invite you to reflect on your name. How is your brand name performing? How is your domain name performing? Are they positioned in search engine SEO? Does it reflect what your business is trying to convey?
How important is your organic positioning to you?
A very important practice is to keep social networks active and updated. Let’s see in detail how to achieve this:
Start by having a content calendar that helps you plan and ensure an Benedettu pro své vlastní účely, active presence. There’s no point in publishing if you don’t have a clear content strategy. So, let’s look at some tips so you can review it with your team. OK?
1. Updating information. That is, before publishing content, constantly review the messages you provide on your social networks. For example, contact information, descriptions of products or services, biographies, and so on.
Why? Because the largest number of leads within an e-commerce site is lost due to the lack of usa b2b list updating of the information that brands have. Why? Because they fail to update, for example, the Instagram description and they do not have an effective call to action. Another example could be that they fail to update the Instagram link tree, which is why people when they want to click on a link after seeing one of their contents cannot access the page and that is where the lead is lost.
Therefore, you should constantly have a weekly executable task within your team to verify that each of the links that redirect to your E-commerce has to be updated.
