ur To fully understand the opportunities of the site. It is necessary to take a step back and focus on the ways in which buyers today inform themselves and purchase. For some years now, we have been witnessing a sudden change of pace with respect to the role of users. People are less and less inclined to respond to aggressive advertising activities. On the contrary, an active attitude prevails, of personally searching for solutions that can meet their needs. Buyers take on the characteristics of decision makers and are increasingly involved in all phases of the purchasing process, in a direct way. Challenges to overcome for a high-performance corporate website.
This is where the company website comes into play
having to personally search for the best tool or service that meets specific needs. Search engines become the simplest – and at the same time important – means to reach the objective. Once precise keywords have been typed. Search engines will highlight results that may or may not attract the attention of the potential customer. It is clear, therefore, that the company website is not a small tool for increasing business volumes. But represents the key to achieving important turnover objectives in b2b.
However, setting up a website that works. Attracts the curiosity of the public and positions itself for the most strategic keywords is not an immediate activity. It is necessary to recognize the main problems that can hinder the efficiency of web pages. We have collected 7: discover them!
1) Why should a company website be responsive?
A website that is not very user-friendly simply isolates a portion of users and potential customers. Various statistics confirm how, first of all, traffic on company websites originates mostly from mobile devices rather than desktops. Secondly, how a bad experience in terms of navigation discourages a subsequent visit.
In addition to usability, which must be exceptional from any device, it is also essential to guarantee a clean, but at the same time visually pleasing design. As we anticipated in the article. The company website is the digital window of the brand: everything must be consistent. Color palettes, fonts, and communication style must work in synergy to convey the value of the brand to the target audience.
2) Slowness VS lightness
The degree of usability of a site by users is also measured by the time it takes to load. The lighter a site is, the faster it will load and offer the experience promised to users. This theme is partly linked to the concept of speed in the modern era: frenetic lifestyles, increasingly efficient services and solutions at hand have contributed to changing the requirements through which people can feel satisfied. The world runs and digital experiences are no exception: if, on the one hand, they must satisfy, on the other they cannot take too long. Confirming this trend, we find a survey by Unbounce on the impact of web page speed on consumer perception.
The result? Almost 70% of potential buyers say that page speed influences their purchasing decision.
A very important aspect to underline is that speed does not only affect users, satisfied by fast and smooth navigation, but also by search engines. Google, to index sites and pages, takes into account the loading time, penalizing the slowest sites and rewarding the lighter ones.
3) Hosting problems, Challenges to overcome for a high-performance corporate website
Choosing the right hosting provider could be a more complex undertaking than expected, however it should be the company’s priority. Opting for an inadequate provider could:
make the site vulnerable and lead to serious security problems
increase user frustration due to slow upload and page loading speed
increase crash cases, which could have a serious impact on the perception of the brand by consumers
Choosing a solid hosting provider could eliminate these and many other critical issues. To understand where to start in finding the right provider, here are some of the considerations that could prove useful:
can the chosen plan support traffic peaks?
is the provider able to support the growth of the business?
what does the support service include?
4) The impact of network latency on your company website
Network latency refers to the delay in network communication, or the time it takes for data to travel across the network. Challenges to overcome for a high-performance corporate website.
6) Pay particular attention to visual elements
65% of the population learns visually (source: Semrush). This is enough data to choose to structure the website with visual resources; images, videos and infographics not only improve the smoothness of the site, but also make the content more memorable. The user’s photographic memory is much more likely to orient itself towards multimedia content than textual content, for this reason it is always recommended to make extensive use of these tools.
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On the one hand
Visual content makes web pages more engaging, on buy bulk sms service library the other hand it could slow down the site, affecting the loading of the page: for this reason it is essential to optimize them correctly.
The risk is that of wasting key digital content to attract bzb directory the attention of buyers, simply because the page does not load correctly and therefore the user abandons navigation: in addition to not having exploited a great opportunity, you can also record an increase in the bounce rate, a figure that does not satisfy the search engines and for which the site can be severely penalized.
To avoid problems of this type
It is necessary to consider the possibility of compressing images so that they do not lose quality but are lighter.
One last thing: visual resources are a valuable opportunity to increase the optimization of the site for search engines and to meet SEO requirements, but not everyone can appreciate their form. In fact, those who suffer from visual disabilities can understand the value of visual content only through a description of the image, read precisely by software for blind people. Inserting the alt text appropriately allows you to always guarantee an accurate description of the image and, for this reason, you must make sure that it accurately reflects the image shown.
After all
the alternative text or alt text is a text string of HTML code that guarantees maximum accessibility, in line with the guide for the accessibility of Web content (Web Content Accessibility Guidelines- WCAG).
The alt text also allows the user, whose PC cannot load the image, to understand what the content represents even without seeing it: we can therefore conclude that it is an invaluable element for user usability and for positioning in search engines.
