I smile sweetly every time I think back to the first time I drew up a quote, to the difficulty I found myself in and how many times that question buzzed in my head: but how much does a Copywriter cost?. It was an SEO Copywriter activity for the website of an art gallery in Rome and I had a myriad of hypotheses, voices, numbers and little numbers in my mind. It was a small big step towards my dream: to be a freelance Copywriter every day .
The value of the course of study
the importance of a quote in which each item is clear and specified;
the need – before making any hypotheses – to speak at length with the client, to understand what he wants and to foresee all the interventions he desires.
Now everything is clearer and more immediate for me and, perhaps, that’s why I know it. I know that I’m about to delve into a difficult issue. Not because it’s difficult to quantify your work and Copywriting services – years of work and experience teach you how to do it. It’s that there are serious and objective difficulties. Let me explain.
The first point of the matter is that the Antitrust has declared a common price list for Copywriters illegal . The second point of the matter is precisely in the fact that, if it is true that over time you learn to standardize the various options and possibilities, it is also true that you discover how many different situations can occur and how many (many) are the variable factors that affect the cost of a Copywriter. But, beyond the sly and always valid answer above, below I will try to provide a concrete response to your question, within the limits of actual possibilities.
Too much or too little? A question of value!
Copywriters are often afraid of being paid too much or too little, forgetting that the price list also determines the value of the services we offer. And of the skills we bring into play. This is why, when we prepare a quote, we professional Copywriters must be skilled and precise in making our client understand what the quality of the service we offer them is, how we can help them achieve their goals, how much experience and expertise we can make available to them. How to do it? By preparing a quote that doesn’t just put four numbers in a table and then amen.
A Copywriter’s quote – and I certainly don’t have to teach you this – must be full of details, information and explanations that answer in advance all the questions the client asks before deciding who to rely on. The quote is a document that must describe in detail the work you will do, making its complexity and importance perceived.
Even in an age where digital communication is king, a phone number is still a vital link connecting our personal and work life. But among the phone number library plethora of platforms and programs we use on a daily basis, there is one that is frequently disregarded: the phone number library. This idea is more than just numbers; it’s about community, connection, and even creativity.
If you are in the shoes of a company, and – as is right – you
Would like to be able to save some money, there is also a downside that you need to think about. Turning to a Copywriter with a low or out-of-market rate will most likely not repay you in terms of hours of work dedicated to your project, skills put at your service, precision, punctuality, planning of the communication plan and wise use of words. In short, I repeat, even the cost tells the value.
Copywriting – Even the cost tells the value.
Ok, but then how much does a Copywriter cost? Let’s get to the heart of the answer and try to understand how to determine the famous right price .
Table of Contents [ Close ]
1 How much does a Copywriter cost?
2 How Much Does a Professional Copywriter Cost: Conclusions
3 Do you need a professional Copywriter?
How much does a Copywriter cost?
The cost of a Copywriter can be decided on an hourly basis or with a fee on the project . Who decides the price list? Usually the Copywriter, of course in accordance with the client’s needs.
When I think about how to establish
The cost of a Copywriter and a Copywriting job, I like to think of a piggy bank that gradually fills up. Not all coins have the same value iu will pay bankia the debt of 2.3 million cayo but they all contribute to determining how much it will fatten. Let’s start giving a value to the different coins now!
1. Hourly cost
Generally speaking, I can tell you that the average cost of a good Copywriter in Italy is around 40.00/80.00 euros per hour . And even more. I repeat, a good Copywriter , so we are talking about a professional who has already acquired a certain amount of experience (although he is not a Senior), who has studied to become a skilled creator of writing, who is aware of the tools, who knows what he is doing. In addition to the hourly rate, however, there are several factors that a Copywriter must consider when drawing up a quote and which – consequently – affect the costs of the Copywriting activity.
How much experience does the Copywriter have?
Below I report some interesting data, which in any case I would evaluate carefully, because – I repeat – you have to consider many variables before establishing how much a Copywriter costs.
First of all, there is a consideration to canada email lead start from. A Junior Copywriter will not cost as much as a Senior Copywriter because their level of experience is different. And experience has a price. According to research conducted by Jobbydoo , this is the earnings curve of a Copywriter over time:
How Much Does a Copywriter Earn?
How Much Does a Copywriter Make Based on Experience | Source: Jobbydoo
There is another research however, conducted in 2018 by Procopywriters that tells how in the United Kingdom the average daily rate of a Copywriter is 342 pounds and how hourly rates can vary from 30 pounds to 100 pounds. A good range to move in, right? But what makes the difference? The Copywriter’s skill, past studies, acquired experience, ability to achieve the planned objective and his creativity.
Copywriter Cost
How Much Does a Copywriter Cost in the UK | Source Procopywriters
Now, I personally am a bit wary of average monthly salaries because I believe they are affected by several factors:
often in communication agencies you can’t earn as much as you earn as a freelancer ;
to be a freelancer who can earn well you need to organize yourself properly, be skilled not only in your work but also in lead generation, customer management and care, as well as in that of your Personal Brand;
Some copywriters can produce a great text in an hour, others in two;
Not all days for creatives are equally effective.
How can a Copywriter demonstrate his experience ? By providing an excellent client portfolio, by adequately presenting his professionalism, by telling the story of the professional that – honestly – he is.
