One way to successfully introduce a brand to the public is to learn from existing examples of brand awareness . There are many big brands that you can learn from and imitate their strategies.
However, in addition to understanding the right strategy, you also need to realize that building brand awareness is not a short time. To become a top of mind brand , the following brands need years.
Brand awareness can be interpreted as consumer awareness of a brand from the product they buy. By buying product A, consumers have realized what the chosen brand is like.
What is Brand Awareness?
For example, you have a business that produces snacks. How much do consumers know about your product? Do consumers know the brand of the snack product that is your business? This is brand awareness.
If your brand is well-known, it means recent mobile phone number list that your brand awareness is high enough to have a good impact on business. This is because consumers buy more products from brands they already know than brands they previously did not know at all.
Examples of Brand Awareness That Can Be Learned
To start building successful brand awareness , you can study some of the following brand awareness examples . These brand examples can be said to have become top of mind in their respective product categories.
AQUA is a brand of bottled drinking water that has been established since February 23, 1973. This means that by 2023, AQUA has entered its 50th year. Its long journey has resulted in very successful brand awareness . This can be seen from people’s daily habits when they want to buy drinking water.
AQUA Remembered as Mineral Water
It is no longer the drinking water that is remembered by the public, but directly mentioning the AQUA brand when buying it at stalls or supermarkets. One thing that can be learned from AQUA is being a pioneer. AQUA brands itself as a pioneer in bottled drinking water producers.
From here, you can see how AQUA provides convenience for people in drinking water. In addition, because it is a pioneer.
When talking about instant noodles, what brand do you immediately remember? Surely, most will remember the name Indomie. The noodle brand appeared in 1972 by releasing its first product in the form of chicken broth flavored noodle soup.
One of the advantages that Indomie offered at that time was the taste that was adjusted to the taste of the Indonesian people. Unlike AQUA which was a pioneer, Indomie was considered the second noodle brand to appear after Supermi.
Indomie is known as Instant Noodles
However, Indomie has proven that it can still succeed even though someone has already made noodle products. From here, you can learn about improving the quality produced by your brand.
In terms of food, Indomie continues to release new product variants, such as in 1982 launching chicken curry flavor. Then, Indomie also continues to through rates for contextual advertising understand the desires of the community by launching a fried noodle variant in 1983. To increase brand awareness, it is important for you to continue to innovate to suit the tastes of the community.
Softex is synonymous with women’s sanitary napkins
Did you know that Softex actually doesn’t only produce products in the form of women’s sanitary napkins? Softex is a company engaged in the field of care, from babies to adults.
However, Softex did start marketing its sanitary napkin products in 1976. Softex started with 100 employees who promoted the Softex brand sanitary napkin products.
Finally, in order to show its existence as a pioneer of women’s sanitary napkins, Softex also began to change from just a brand name to PT Softex Indonesia in 1981. Just like AQUA, Softex’s brand awareness also increased because it acted as a pioneer. However, there is something else that can be learned from Softex, namely the commitment to show their existence. Softex increased its existence by changing it to PT.
Silverqueen Known as Chocolate
Silverqueen is an original Indonesian chocolate product that has been around since 1950. The characteristic of Silverqueen is the chocolate bar wrapped in golden packaging. This makes the chocolate look luxurious and shiny so it is fun to eat.
You can clearly learn Silverqueen’s brand awareness strategy in minimarkets. Silverqueen products are placed at the cashier’s section which makes consumers automatically see the chocolate when making payments.
In addition, on social media, Silverqueen also displays refreshing content related to their products. For example, how to enjoy Silverqueen, when the chocolate is suitable to be eaten, and so on.
IKEA Called Home Furnishings
IKEA can be said to be a heaven for home furnishing lovers. Because, almost all IKEA stores are conceptualized like a big house filled with home furnishings.
So, when you enter, you feel at home for a long time in that place and see many collections of products from IKEA. Brand awareness that can be imitated from IKEA is promoting the value they have.
Not just selling home furnishings, IKEA gives value to each of its products that have a positive impact on people’s daily lives. As a business owner, you can follow their example by showing what value your company or brand has.
Masako is synonymous with cooking seasoning
Masako is a seasoning that is familiar to families in Indonesia. Because of its popularity, Masako can even represent the simple term of MSG as a seasoning.
Masako highlights the seasoning produced from the perfect blend of meat and spices. This brand is here to add flavor to everyday dishes. This is one brand awareness that you can emulate, which is close to people’s lives.
Masako is here to fulfill the main needs of Indonesian families, namely food and cooking. From the advertisements made, Masako also shows the warmth of family love when eating food made with Masako.
Bango Known as Sweet Soy Sauce
Bango is already identically known as sweet soy sauce. In fact, many people call sweet soy sauce as bango soy sauce. This brand has been around since 1928, presenting authentic Indonesian soy sauce.
In addition to its brand that has stuck in the community, Bango’s soy sauce advertisement that tells about Malika also went viral when it appeared on television. From here, you can learn how Bango tries to build brand awareness through storytelling.
Create an interesting story related to your brand. Show something unique and intriguing so that consumers want to listen to your brand story until the end.
ABC is synonymous with hot sauce
Finally, there is the ABC brand which is identical with hot sauce products. Actually, ABC also produces other products, such as soy sauce, syrup, and drinks. However, its hot sauce is always remembered because it can be combined with any food.
This is one of the brand awareness strategies implemented by ABC. On its Instagram social media account, ABC shows that its hot sauce can be enjoyed with various food variants. In addition, ABC hot sauce also collaborates with food companies and influencers. You can follow ABC’s example, namely by doing many collaborations with related industries related to your brand.
Those are examples of brand awareness that you can learn and imitate. From the various examples above, you can see that all brands have ao lists started doing business since the 1900s. This means that it takes dozens or even tens of years to become top of mind in society.
Therefore, you need to be patient in increasing your brand awareness . In addition, try to understand the stages in building awareness . Because, successful brand awareness is not built overnight. By knowing the stages, you can find out which stage you are currently at. This helps you plan an effective strategy to move on to the next stage.
