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Image . With an icon of a line graph / chartimpressions, clicks, views, shares, and . Branded search . Volume—these are just some of the numbers you can track to understand . How well your . Marketing campaigns are performing. What they don’t tell you is how . Your brand stacks up . Relative to your competition. As the founder of accelerate agency, . I’ve been helping companies across . The world grow their brand for almost a decade. . One thing I often recommend clients .

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Do when gathering competitive intelligence is look at . Their share of voice. It puts all . Of your key metrics into context, giving . You a deeper understanding of where your brand . Stands in your industry.Here’s everything you . Need to know about share of voice. Table of . Contents: what is share of . Voice? Share of voice vs. Share of markethow to calculate . Share of voice how . To measure share of voicehow to get the most out of .

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Monitoring your share . Of voice what is share of voice?Share of voice (sov) is a . Way to . Measure your brand’s visibility compared to your competitors using channel-specific metrics (more on . That . In a bit). Over time, sov has evolved from measuring only the success of . . Your paid advertising to showing a more holistic view of your overall online presence, including . . Social media and other forms of marketing.Share of voice vs. Share of marketlet me .

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Clarify . Another term that often comes up when talking about share of voice: share . Of market. . Grow your business with marketing automationlearn howwhile share of voice measures the . Percentage of brand . Awareness your brand or product holds in a given market, share . Of market (or market . Share) measures the percentage of sales attributed to your brand . Or product for that market. . The two concepts tend to correlate with each other—for . Example, if your direct-to-consumer hair care .

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Brand is dominating the conversation in posts about . Hairgoals (share of voice), there’s a greater . Chance that people looking for hair products . Will buy from your brand versus your competitors . (share of market). How to calculate . Share of voice here’s the general formula to calculate . Sov: share of voice = . (your brand’s numbers for a specific metric/total market numbers for . The same metric) x . The metrics you use will vary depending on the category or .