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Channel, but common . Ones include:organic keywords. This is the number of times your website comes . Up organically . In the search engine results page (serp) for a keyword. (if you’re wondering . How . Much does seo cost?, I’ve got you covered.)pay-per-click (ppc) keywords. This refers to the . . Number of times someone clicks on a paid keyword from the serp. Reach. This metric . . Measures the number of unique users who have seen your ads or posts.

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Impressions. . This . Is the number of times people come across your posts, including repeat visits . From the . Same users. Mentions. This refers to the number of people who mentioned . Your brand name . Or branded keywords online. Hashtags. This is the number of times . Your branded keywords are . Used across social media.For example, if you want to calculate . Your hair care company’s social . Share of voice, you might take the number of .

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Mentions of your brand across all . Social media platforms divided by the total number . Of brand mentions (yours and your competitors’) . Multiplied by how to measure share of . Voice you could manually count the number of . Times your branded keywords are used . On social, and then do the same for your . Competitors to calculate your share . Of voice. But the risk of human error is high. . Plus, who has the . Time for that? You’re better off using dedicated software to help .

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You measure your . Share of voice. Here’s zapier’s roundup of the best competitor analysis tools, . Which are . Grouped by what metrics they track—for example, your competitors’ social media performance, web . Presence, . And direct marketing campaigns.Once you’ve decided on your tool of choice, gather data for . . The metric(s) you want to input into your share of voice formula, and calculate away.How . . To get the most out of monitoring your share of voiceknowing the formula to .

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Calculate . Share of voice is one thing—using the formula effectively is another. Here’s how . To get . The most out of monitoring your brand’s share of voice. Define your . Key metrics. You . Can track every metric under the sun. But what’s the point . Of tracking how many . Times your branded hashtags appear organically on social media when . What you’re trying to understand . Is your brand’s paid share of voice? Define which . Metrics matter to your brand or .