You’ve no doubt seen headlines online that begin with phrases like “You won’t believe what happens next!” or “This will shock you!”
This is Clickbait, a marketing tactic designed
to attract attention and encourage users to click. It now has a reputation for being fake advertising.
Facebook Algorithm found that email data users ignore Clickbait, and marketers have forgotten about it after years of abuse. Why are we telling you about it? Read on, it will be interesting.
The problem is that it is a bait method that works well, but the fish escapes because the rod is too thin. Clickbait instantly attracts attention, but the content disappoints the reader, often even outrages.
But this marketing tactic can be a powerful
addition to a marketer’s arsenal if you learn how to use it correctly. If you can develop good clickbait for good content , your users will forgive you for using it.
The first reason is that people are constantly searching for new information. When we find an interesting title or a captivating text, our body gets a dose of dopamine. This is the so-called reward for our actions. That is why we want to search for such information again and again.
The second reason is that people are most generic keywords interested in extremes. According to one study, the most persuasive headlines of all are the ones that polarize the audience.
Therefore, Clickbait is a great way to capture the reader’s attention, and it has not lost its effectiveness to this day.
Clickbait can be a quality marketing solution for you, but you need to be mindful of the content. If you are not sure that the wrapper reflects the content, do not use it.
It taps into readers’ emotions and pain points, showing cmb directory that the brand is a “force for good.” Since Clickbait relies on an emotional trigger in many cases, it will be a great tool for this type of marketing.
As a bonus, your brand will be talked about by the masses if you manage to raise a “hot” topic that is filling the air of the Internet at a particular moment.
