Julieta Orellano
Julieta Orellano
Content Manager Doppler. Lover of reading, drinking mate, practicing yoga and being in nature.
Wrote 60 posts
14
recommendations
Increase your sales with Doppler
Did you know that with Email Marketing you can reach more customers, integrate color correction your messages with social networks and measure their impact in minutes?
Try it for free
Become a guest author
Do you want to be part of the group of authors who write for the Doppler blog? Don’t wait any longer! Send us your article.
Join now
Our greatest passion is to boost our clients’ business with the power of Digital Marketing. In this new Success Story , learn about the outstanding work of Farmalife with Solu , who devised strategies, focused on specific actions and increased their results.
Let’s see in detail what this Success Story was about
Let’s learn a little more about the brands
Grupo Farmalife is a family business founded in 2015 with all the knowledge of the pharmaceutical industry and has stood out for its work throughout the country, over three generations.
Solu is the #1 business accelerator in Latin America. They work as strategic partners with their clients to help them transform their companies through technology and data-driven innovation.
For four years, Farmalife has chosen Doppler to carry out Email and Automation Marketing , but recently, they detected that they could get more out of the platform, so they decided to look for Solu as strategic allies to help them plan and enhance their Email Marketing Strategy .
marketing automation
What did the Marketing Strategy consist of?
When they started working together, they decided that the first thing to do was to integrate the brand’s E-commerce into VTEX to enhance the Email Marketing Strategy .
This allowed them to:
Make all store users also part of the Database in Doppler, and impact them later with Campaigns.
Integrate store products into Email Campaigns.
Trigger Emails to Recover Abandoned Carts .
Perform remarketing actions on the products that each user visited in the store.
Also, when they started with the strategy, they had 2 goals:
Increase the Database with quality Leads.
Personalize communication according to the brand’s categories . That is, each user received different content, depending on the category or products they were interested in. They also created an action calendar with different types of commercial emails and different subjects.
And they added 2 actions to complement:
Creation of a Landing Page prior to the event with exclusive registration, so that users receive the offers before the date.
Promote the flow towards registration on the Landing Page.
What specific actions did you implement to achieve your objectives?
Farmalife is a brand with very broad categories, so to build its Strategy they segmented usa b2b list the communication and personalization of their message based on purchasing behavior, payment methods used, user geolocation and creation of lists for each category of interest.
For Cyber Monday, they changed the content of the Automation LinkedIn: Mikä se on ja miten se toimii teollisuusyrityksessä Emails such as Abandoned Cart with the specific aesthetics of the event. To this they added a new Automation on the Landing Page registrations and worked on resending for those who did not open the emails.
Another key action they took to increase the Database was to add a Newsletter Subscription module to the site’s home page and also complement.
