Doppler
Doppler
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With this definitive guide you will learn in a simple, complete and practical way how to implement an appropriate Newsletter in your Business.
Here you will learn:
What is a Newsletter?
Benefits of incorporating newsletter sending into your strategy
Types of Newsletter
Effective steps to send a Newsletter
Good practices for maintaining a good database
Content tips to create your Newsletter
Ideal strategy to implement in your Newsletter
Global Statistics
What is a Newsletter?
You have probably received or subscribed to numerous newsletters; it is currently a recurring way in which brands make themselves present in the minds and inboxes of their users.
But first, let’s see what we mean by this type of publication:
It is a digital publication, which is distributed via email with a certai Использование некоторых слов в гостиничном маркетинге n frequency: weekly, biweekly, monthly, etc. In general, its format is composed of a compendium of articles of interest, brand news, special offers or interesting data from the industry. In addition, they carry links and calls to action for the instant sales of products or services.
Since it is content that the user has previously agreed to receive, it is normal for this type of email to have a high atb directory Open Rate . Their interest will make them read it, interact with it and increase the chances of generating conversions.
#DopplerTip: Whenever possible, it is essential that the user goes through a double opt-in confirmation to subscribe.
Benefits of incorporating newsletter sending into your strategy
We have already previously learned what this powerful tool is all about. Now we are going to understand the importance it has and the benefits it can add to your business if you incorporate it into your Marketing Strategy:
It has low implementation cost;
Offers great loyalty potential;
It has a high conversion rate;
It has a longer life cycle of fluidity in the communication process;
Generates fluidity of visitor traffic to your website;
Stimulate sales of your products or services;
It allows you to complement your communication strategy.
Types of Newsletters
Before you start writing, you should be clear about the objective of your Newsletter. What does this mean? You should think about what you want to communicate and what is the main objective to achieve in exchange for sending your communication. We could summarize the following types of Newsletter:
