How to take advantage of Valentine’s Day to win over your clients

Sofia Yunes Santilli
Sofia Yunes Santilli
Campaign Assistant at .

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Valentine’s Day has long since become one of the most popular and profitable holidays in the world . In the following post we offer you ideas and tips for your brand to take advantage of this opportunity . Keep reading!

Valentine is undoubtedly one of the most famous saints in Catholicism. There are many theories about his origins, but the most widely accepted one states that he was a Roman priest, murdered by the Emperor Claudius because he considered that his habitual practice of marrying soldiers was incompatible with the duties of his military profession.

Beyond this, what is beyond discussion is that Valentine’s Day has become a unique occasion to celebrate love in much of the world and a great opportunity for companies to show their more human side and strengthen the bond that unites them with their internal and external customers (beyond their product or service).

Are you looking for tips to make the most of this upcoming Valentine’s Day?

e-commerce specific services

The following tips may be useful. Take note!

Define the Axis of Your Valentine’s Day Campaign
First, you’ll need to define what your Valentine’s Day campaign will be about . If your company is dedicated to marketing consumer products or services, you can organize a contest or raffle inspired by Valentine’s Day. Here are some ideas :Idea amazon photo editing s for reconciling by taking advantage of the romantic influence of Valentine’s Day.
Is your industry a bit more formal? Don’t have the resources to organize contests or  agb directory giveaways? No problem! Offer discounts or run limited-time themed promotions .

This will help you generate new customers and retain existing ones

When preparing the promotion, make sure to enthrall your customer Geometrické koncepty umožňují or prospect with an offer that they will find really appealing :

Discounts of 50% or more on the purchase of your product or the hiring of your service.
2×1 or 3×2 for purchases of items related to your Valentine’s Day promotion.
Special discounts for those who recommend your product or service on social media to a friend or partner.
Think about your team
This date can also be a good opportunity to encourage other types of actions with the members of your company and the community to which they belong. For example, you can invite them to participate in a solidarity campaign and thus help those who need it most. It’s a great way to give and receive love!

Want more ideas? Organize an informal event with games and activities that serve to motivate staff and strengthen ties between different members of the company.

Integrate your communication channels
Once you’ve defined your Valentine’s Day strategy, use and integrate the different communication channels to maximize the diffusion and results of your actions. Take advantage of the power of Inbound Marketing to make your customers fall in love!

 

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