Julieta Orellano
Julieta Orellano
Content Manager at omDoppler. Lover of reading, drinking mate, practicing yoga and being in nature.
Wrote 60 posts
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Do you know what WhatsApp
Marketing means? WhatsApp Business has offered companies multiple solutions that simplify their daily lives. From interaction and customer support to becoming the perfect channel for marketing and exceeding established goals in acquiring new customers. However, there are still companies that do not take full advantage of the functions and potential that WhatsApp offers.
If your company falls into this category, take about eight minutes to read this article and take away with you a very clear idea about:
What is WhatsApp Marketing and how does it work?
What benefits will your business get from using it correctly?
How to start a WhatsApp marketing strategy.
Three key solutions for WhatsApp Marketing.
Let’s get started!
What is WhatsApp Marketing?
WhatsApp Marketing is a strategy that allows us to make the most of the instant messages on this platform. With this tool you can:
Promote products, services or offers.
Make sales.
Interact with customers.
Provide technical support.
The two main actions of this strategy are communication with the audience and sending valuable content. Therefore, managing a good database of potential customers on WhatsApp and constantly nurturing these leads is a requirement to execute the strategy.
What are the main benefits of WhatsApp Marketing?
Small and medium-sized businesses that carry out WhatsApp Marketing campaigns have a competitive advantage in the market, especially when it comes to connecting with customers, who feel closer to the brand.
These are some of the main benefits:
Your customers will know the difference: The customer experience through WhatsApp is close and efficient. Good interaction translates into loyal customers with your brand.
Timely response anytime, anywhere: Thanks to automated messages , you can resolve minor queries and offer assistance immediately.
Multiple formats: You can send texts, videos, audi Comment prévenir les réclamations d’ass os and links to interact and/or provide valuable content to your database.
Redirect to your other channels: Thanks to easy interaction, you can invite your contacts to follow you on your different social networks and even subscribe to your newsletter .
Increase your sales: Customers feel more comfortable when they can communicate adb directory directly with a business and resolve all their concerns about the purchasing process. With timely and quality responses, you can increase your business’s sales.
How to create a WhatsApp marketing strategy?
Follow these steps to develop a WhatsApp Marketing strategy.
