Julieta Orellano
Julieta Orellano
Content Manager FromDoppler. Lover of reading, drinking mate, practicing yoga and being in nature.
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This online sales event is one of the most important in the Doppler calendar. That’s why all our teams unite their efforts to help brands ensure that their campaigns reach each user’s inbox in a timely manner. Do you want to know how they fared in Argentina and Mexico? Read more in this article
Why is Hot Sale a highlight on the Marketing calendar?
On May 13, 14 and 15, the Hot Sale took place in Argentina, and in Mexico from the 15th to the 23rd. This is a digital event organized by the Argentine Chamber of Electronic Commerce (CACE) while in Mexico it was organized by the Mexican alb directory Association of Online Sales (AMVO), both aimed at boosting sales in online stores. Generally, it is the time when brands offer great discounts, benefits and exclusive promotions to motivate commerce, increase traffic to their sites and conquer new audiences .
This time, for Doppler, it was a historic edition in terms of turnover, number of units sold and average ticket for our clients.
In this article we will review the most important qualitative and 5 manieren om e-post- en sms-marketing te brûken om jo … quantitative metrics of the event. We will also show you the strategies used by our Users to create effective Email Marketing Campaigns for this date. Discover these examples and implement good practices in your own pieces !
Why implement Email Marketing & Automation on special sales days
The dates that businesses are eagerly awaiting, such as Hot Sale, Black Friday, Buen Fin , etc., are extremely attractive magnets for displaying their windows and attracting both existing customers and new consumers. In this context, Email and Automation Marketing has become a key to maximizing sales and optimizing your strategies.
Now, why can Automation benefit your business? Because you can use this tool to send emails automatically based on certain criteria and user behavior . This tool allows companies to communicate personalized messages on a large scale without requiring constant manual intervention. Sounds fantastic, right?
Looking more closely, implementing Marketing Automation will increase the Conversion Rates of your Campaigns, since you can personalize messages and reach the right users at the right time (more precisely at this time when competition is huge and everyone is looking to capture the attention of customers). Also, automating your Strategy is a great help to reduce your time when implementing manual tasks (such as sending Emails to a specific base).
In addition, by implementing Automation Marketing you will achieve:
Expand the reach of your messages;
Generate more fluid communication with your clients;
Segment and send messages at the right time;
Improve your brand positioning;
Reduce costs and implementation times;
Increase income;
And much more!
Effective Email Automation Strategies to Apply to Your Hot Sale Strategy
Create pre-Hot Sale Campaigns
Preparing customers before the Hotsale is essential. Use Email Automation to build anticipation and announce upcoming offers. You can send “warm-up” emails that encourage users to prepare their shopping carts.
Send Emails
During the event, speed and relevance are key. Send emails with offer updates, abandoned cart reminders, and personalized recommendations based on the user’s purchasing behavior.
Post Hot Sale: Monitoring and analysis
After the Hotsale, don’t forget to keep in touch with your customers. Send thank you emails, ask for feedback, and analyze the results of your campaign to identify areas for improvement.
