Arnau City
Arnau City
Copywriter at Amedia Social. University student of Advertising and Public Relations in his free time and passionate about careers
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In Spain alone, the percentage of the population that listened to audio online in 2023 travel photos editing was 61%, according to a study by Statista . And if we review the global Listen Notes database , we will notice that there are more than 3.2 million podcasts distributed online, with more than 269 million listeners.
One buyer for every ten listeners
Spotify’s Podcast Trends 2023 report is a good reference point to shed more light on the growing level of influence podcasts have, and how they have managed to become the engine that drives social and cultural conversations.
Spotify says there is no format that generates as much intimacy and connection as podcasts, to the point that their presenters have become the new influencers. These creators are considered more authentic, and have the ability to create communities with loyal followers. That connection pays off in terms of advertising.
One in ten users makes a purchase directly
One in six users performs a desired action, such as filling out a registration Entfesselte KI-Datenanalyse: Die Leistung intelligenter Erkenntnisse nutzen form, among others.
“By advertising on podcasts, brands can be part of that intimate connection and engage with the audiences they care about most,” said Emma Vaughn, Global Head of Advertising Partnerships and Business Development at Spotify.
ow you to send scheduled or sequenced email campaigns, but also alb directory allow you to . Acapture subscribers, generate sales through automation and analytics, segment the target audience down to the smallest detail. A and maximize its potential integrated with other channels or tools.
