Ennio Castillo
Ennio Castillo
Partner Manage Doppler. He likes to travel and learn languages. In his free time he enjoys swimming, listening to rock and reading about Marketing.
Wrote 39 posts
28
recommendations
Increase your sales with Doppler
Did you know that with Email Marketing you can reach more customers, integrate your messages with social networks and measure their impact in minutes?
Try it for free
Become a guest author
Do you want to be part of the group of authors who write for the Doppler blog? Don’t shopify image editing wait any longer! Send us your article.
Join now
Email Marketing Tips for Valentine’s Day
Do you want to reach the hearts of your Contacts? In this article, we tell you how to win them over and transform them into your clients by sending them Email Campaigns on Valentine’s Day .
February 14th is Valentine’s Day
A an opportunity that many companies look forward to all year long. Do you know why? Simply because sales are growing to unimaginable levels. We have the figures to prove it!
It’s nothing new that romance is capable of moving mountains and squeezing pockets. According to a survey conducted by Mercado Libre , almost 94% of people are thinking of buying a gift for their partner for Valentine’s Day. And of these, 50 % are thinking of doing so over the Internet .
Tip #1: Find out what made him fall in love with you
What is not measured cannot be optimized. That is why it is important that you spend time analyzing the statistics and results of your previous email campaigns to determine what works and what doesn’t. How else could you improve your campaigns than by checking your Email Marketing Reports ? Thanks to this evaluation, you will be able to access interesting data such as:
Best days and times to send your emails
More effective calls to action .
Countries in which your Campaigns have the highest Open Rate.
Type of content that generates the most clicks.
Subjects that increase your openings.
Designs that improve the conversions of your parts.
Tip #2: Get straight to the heart by segmenting your Lists
In Email Marketing, personalization makes the difference between a 3. Erkenntnisse generieren und kommentieren Campaign that goes unnoticed and one that surprises users and encourages them to buy. How to achieve that? Easy! By segmenting your Database .
A great way to divide your Valentine’s Lists is by gender, that is, separating agb directory men from women and, why not, singles from married people . If you have that data, use it! You can send a message to your male contacts who are in a relationship to recommend possible gifts for their girlfriends and do the same for women.
Another good idea is to plan a Campaign specially designed for those singles who can take advantage of this date to conquer . Send them offers that will help them leave their single life behind during this Valentine’s Day.
