Juampi Zunino
Juampi Zunino
B2B Academic Leader at Digital House.
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More and more advertisers are deciding to include e-commerce as one of the strong points for the development of the commercial part. In this sense, the growth of players forces analysts to develop effective communication strategies and tactics to attract new customers as well as encourage the loyalty of current ones.
Beyond media buying platforms such as Google Ads, Meta, among others, a fundamental part is the relationship that advertisers have with customers. At that point, retention and loyalty are developed by encouraging brand awareness to boost sales.
In this sense, Email Marketing is the right medium to generate conversation with your client, brand awareness and commercial proposal, in addition to supporting the comprehensive marketing strategy that your brand can develop.
In order for Email Marketing to be effectively integrated into your comprehensive marketing strategy, it is necessary to adopt techniques from sending technology providers such as Doppler. These techniques are called automated flow or email automation .
To work with Email Automation in
Email Marketing management, it is important to consider certain aspects so that automation makes sense and accompanies the strategy:
Audience segmentation : Dividing customers into groups based on common characteristics, such as purchasing behaviors, preferences, interaction history, and more. This allows you to send more relevant and personalized messages to each segment.
Automated Emails: Set up automated email flows for different stages of the customer lifecycle alb directory such as welcome emails, abandoned cart reminders, purchase tracking, personalized news and promotions , among others.
Personalization: Create messages and offers based on individual customer preferences and behaviors, increasing the relevance and effectiveness of your communications.
Automate repetitive tasks: Automate tasks like contact managemen Travèse fwontyè e-commerce ap scheduling social media posts, generating reports and analytics, scoring leads, and more, freeing up time for more strategic activities.
Lead nurturing: Nurturing and cultivating leads over time by delivering relevant and educational content, which helps guide your potential customers along the sales funnel and increases the chances of conversion.
Measurement and Analytics: Email Automation tools provide detailed metrics and analytics on campaign performance, customer behavior.
