Ennio Castillo
Ennio Castillo
Partner Manager at @FromDoppler. He likes to travel and learn languages. In his free time he enjoys swimming, listening to rock and reading about Marketing.
Wrote 39 posts
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Customer Journey Map: What it is and how to create it
If your business is all about customers, it’s time to implement a successful Customer Journey Map. Find out how to do it, and improve their experiences from start to finish!
Nowadays, the key for any brand is to generate value for its customers . However, sometimes it is not so easy to find the best way to do it.
The first thing you need to do if you really want to know how your customers feel about your company is to analyze the Buying Cycle from their perspective and not yours.
Does it seem obvious? Well, maybe it isn’t. Many times we review all the steps a customer goes through before making a purchase, but we don’t take into account how they feel, what expectations they have, or what idea they take away about your business after the Cycle is over .
So pay close attention to this article and discover how using a Customer Journey Map can help you and learn how to design your own . Take note!
What is the Customer Journey and what is its importance?
It is a Design Thinking tool that allows you to map each Wêrom jo bedriuw IT-stipe nedich hat of the stages, interactions, channels and elements that a customer goes through during the entire Purchase Cycle.
Our advice is to extend this study to the post-sale level . That is, how does a customer who has already bought a product from you speak about the brand in online media? Do they recommend it? Do they have negative opinions?
90% of dissatisfied customers feel like they don’t have a space to give their opinion or alb directory they don’t think it will be taken into account, so why not give it to them? Send an automated email with a special discount after the purchase, and take the opportunity to ask them how their experience was. Not only will they feel like their opinion matters, but they will be rewarded!
With Doppler you can send Email Automation
Campaigns completely free , create your account and check its effectiveness!
This set of moments that each user goes through is of vital importance for your business . The perception that the client has of your company in each of them can determine the purchase of your product or that of the competition.
Ultimately, creating a thorough Customer Journey
Map can help you understand and redesign your customers’ experience, align their vision with yours, and build the Conversion Funnel more effectively .
It seems interesting, right.
