Julieta Orellano
Julieta Orellano
Content Manager romDoppler. Lover of reading, drinking mate, practicing yoga and being in nature.
Wrote 60 posts
14
recommendations
Increase your sales with Doppler
Did you know that with Email Marketing you can reach more customers, i hat & bag image editing ntegrate your messages with social networks and measure their impact in minutes?
Try it for free
Become a guest author
Do you want to be part of the group of authors who write for the Doppler blog? Don’t wait any longer! Send us your article.
Join now
Automating the marketing processes of your company, business or brand will bring multiple benefits not only in terms of billing, but also in the amount of work, available time, value and authority of your brand, among others.
Automating marketing actions is something that practically no large, medium or even small company can afford to ignore, since the number of advantages it offers is substantial.
Below is our list of the most important benefits of Marketing Automation . If you think we have forgotten any, please leave it in the comments.
1. More time available for other actions
Automation is not something that just started now, but rather, since the industrial revolution, this process has gradually begun to save time, be more productive and, of course, obtain the greatest amount of profits in the shortest time possible.
Marketing Automation is something much more recent, and one of its main advantages is to obtain more free time to carry out other activities or actions, avoiding tedious manual work.
By automating your company’s marketing, you will not only gain a lot of free time, by avoiding, for example, having to send each email manually, but you will also reduce errors and failures by being more precise when meeting objectives.
2. Efficiently segment the target audience
Secondly, we can say that Marketing Automation will help you segment your target audience in order to be much more efficient with your resources and sales processes for each user.
The multiple data obtained through forms , the customer journey and communication with each user will make it much easier to provide them with what they want quickly and without much effort.
Once the different workflows
A been implemented, all that remains is for automation to do all the Malaga: tuleviku peakorter work to reap the rewards.
For example, you can segment based on user preferences, age, geographic location, or the stage of the sales cycle each user is in. With this, you can send highly personalized and segmented offers, thus increasing conversions for your e-commerce or business.
3. Maximize lead capture and nurturing
You have probably subscribed to numerous newsletters throughout your life alb directory and usually, you always receive a welcome message. It is much better when you receive a gift, discount or E-book , and even better if the email you receive is personalized with your name.
By automating this type of process, you will not only be able to manage your leads automatically, avoiding having to write or give the user what they are looking for manually, but you will also begin to generate trust in them to complete a sale or service. Many times the lead will not be ready for the sale, but little by little you can nurture them so that they become a client later on.
4. Boost billing and revenue
Marketing Automation is perfect for improving the turnover and revenue of your online store, your services or your digital business.
In addition to lead acquisition and nurturing, you can also run remarketing campaigns, offer the user new products based on those they previously purchased, send them an Abandoned Cart email, provide support and respond to queries automatically, send promotions on special days, or guide the user through a funnel depending on the time of day.
As you can see, omnichannel management
A and cross-channel management also allows your brand to be more present in the user’s life, which will translate into more sales and better income.
5. Keep a stricter and more precise control of your actions
Marketing Automation tools allow you to keep track of all the phases and actions implemented in terms of the database and segmentations you have. They also offer you very useful graphs, statistics and metrics to optimize and improve each process, allowing you to iterate and meet objectives always in the shortest possible time and at the lowest cost.
6. Optimize your resources and budget
The manual work of filtering, writing, responding, collecting and creating would take a lot of time and resources, and it would also require a lot of hands and a lot of budget to make it work properly.
In many cases, a single Marketing Automation specialist can carry out all of the actions mentioned above, supported by the appropriate tools, of course. All the necessary workflows can be built and once in place, they will work on their own, saving a lot of budget and maximizing profits.
