Having a good online presence is essential in any segment. In a year as challenging as 2020, digital marketing for restaurants prevented many of them from closing their doors due to the crisis caused by the pandemic.
With lockdowns in place in many cities, many restaurants had to implement a delivery system overnight in order to survive. Even establishments that already offered delivery had to step up their marketing efforts to continue selling during the crisis.
We know it’s not easy to invest when revenue is down. But there are strategies that, if applied well, will bring a return on investment. Being on the internet is almost an obligation. And this goes far beyond having a website or publishing posts on social media.
How to apply digital marketing in restaurants?
Each market segment needs to whatsapp number list how to strategically use digital marketing to attract and retain customers. There is no set recipe, but it is necessary to adapt actions to the reality of the sector and differentiate yourself.
With a successful digital marketing case for restaurants, which earned the Leelah agency a trophy at the ABC Communications Awards in 2020, we have separated here some tips for you to apply in your business and achieve better results. Let’s go!
Have a website
Having a website is essential for the create relevant listings on the internet of your online strategy: it’s your digital menu! People need to know what your restaurant offers and what your system is. But it can’t be just any website. Take care with the photos, after all, people eat with their eyes first! Also take the opportunity to tell your story, include the address with a map showing how to get there and contact details for information and reservations.
Have a responsive website
The number of cell phones in the hands of b2c fax is growing every day and access to the internet is much easier through cell phones. Therefore, provide a good browsing experience for your customers through a version of your website for mobile devices, so that your page can be accessed from anywhere and at any time.