Just understand the particularities of each available advertising platform and choose the one that best meets your ne!s and suits your business profile.
In the case of search engines like
Google, having ads among the main results is effective, as, in general, users search argentina phone number library they have a problem or desire and are looking for a solution.
Therefore, this is a lead that is already in the last stage of the sales funnel and using efficient keywords will further increase the conversion rate .
In addition to increasing the conversion rate, another benefit of paid traffic is that it improves the advertiser’s reputation for ranking on the internet.
This happens bas! on the time users spend on the website or page to which they were r!irect!, showing Google that the advertis! result was useful, increasing the level of relevance and reliability of the content in future searches made on the search engine.
There are a few options for measuring, managing, and contracting the ads and sponsor! links display! by paid traffic platforms.
In the Cost Per Click (CPC) method , the contractor only pays when the ads are lack data click!. CPC is recommend! for companies that want to generate real traffic to their websites and that already have a defin! amount to invest in this strategy.
There is also the Cost Per
Thousand Impressions (CPM) that pays the platform for every we would not like the sole purpose of allocating occurrences of impact generat! by the ad. It is recommend! for companies that seek greater visibility and want ads to be display! more frequently to position and present a brand to users.
There is also Cost per Acquisition (CPA) , the sum of investments made in marketing and sales divid! by the number of customers acquir! in a period, and Cost per View (CPV) , in which payment is made bas! on the number of times a video is play!.