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What is it and how to obtain first party data?

The pandemic increased the use of the internet and technology in work, education, as well as in games and social life. This has led to greater concern about privacy and the use of third-party data collected on the Internet. Hence, brands need to know what they are and how to obtain their own data or first party data to improve their marketing strategies. Table of Contents What is first party data? How to obtain your own data or first party data? How to use your own data? Why is it important to collect your own data? How is first-party data different from third-party data? What is first party data? First-party data is data that your own company has collected directly from your audience, customers, site visitors and followers on social networks. It is called first party, because it is you yourself who collects the data, first-hand, to use it in remarketing and other strategies. As it is data that you collect directly from customers, you will be able to understand them better.

Let them dial your phone number

It is considered the most important data because it is your own, unlike third-party data that may be questionable and others might have it too. You collect first party data directly from Singapore Phone Number List the user, and online and offline channels can be used, such as mobile apps, websites, social networks and surveys. Some examples of own data are: Unique visitors and interactions. Demographic data, such as age, gender, income, education, job. Purchase history. Interests. Time on site. Data based on email subscription. Customer feedback. Information from social profiles. Post: Get to know Google Shopping Graph How to obtain your own data or first party data? You can obtain your own data by adding a pixel to your website, product or social media profile to collect information about behavior, actions and records in your CRM (Customer Relationship Management) and CDP (Customer Data Program).

Shopping and ecommerce

CRMs and CDPs help you not only collect data, but also organize it in a centralized platform. This way you can create audience segments and create personalized campaigns. Of course, data Finland Phone Number List management platforms can be a bit expensive for small companies. Google recommends in its publication Driving growth in a changing privacy environment that you offer something to people. Could be: Curated content or product recommendations depending on the person’s interaction with your website or app. Give something in exchange for the information. It can be telling them when their favorite product is in stock. Offer an offer or coupon if they give their email or phone number to receive information. Create a loyalty program. If people register they will receive special benefits.

How to add keywords on LinkedIn?

Of the thousands of profiles with that title on the social network, the results pages only show 10. And those will be the ones that are best optimized. On the other hand, it must be understood that LinkedIn gives priority to How to add keywords  first and second degree contacts. So by expanding your network of contacts, the more chances you have of appearing in others’ searches. Starting from here, we give you some SEO tips for LinkedIn so that your profile begins to have more visits. Define the purpose of your profile Why do you want to have a LinkedIn profile? What are you looking for and what are you going to contribute to the community? The answers to these questions will help you define the purpose of your account. LinkedIn is not a resume, although you can list your experience and training.

How to add keywords  summary

It’s not just a portfolio either, but it allows you to share what you do and create content. It’s more than that. Some reasons to open an account on this social network are: Get potential clients for you Singapore Phone Number List or your business. Connect with other people who work in the same sector as you. Share your knowledge and position yourself as an expert in your niche. Search for job opportunities. Post: Learn everything about engagement on social networks #infographic Also think about how you are going to differentiate yourself from the rest of the users. When you have all this decided you will have the basis for the next step of optimization, which is the choice of keywords. Select keywords Next, spend time choosing the keywords you want to rank for. There are users who, perhaps due to lack of knowledge, overlook this step and do not analyze the keywords that best suit them. It also happens that they place too many to try to position themselves in all of them, but this is counterproductive.

How to add keywords  knowledge

Start by brainstorming, writing down all the terms that users might search for you by. Following the previous example, in addition to web design you can add “UX/UI designer”, “UI designer”, “html designer”, “web page designer”. The same search engine will give you suggestions for searches that other users Denmark Phone Number List have done. Take note of all of these. Also use keyword tools to search for more options and analyze which ones have the most searches and the competition that each one has. Then select the ones that best suit you, it is recommended that you select a maximum of three keywords. How to add keywords on LinkedIn? After selecting the keywords, it is time to use them strategically in the profile. With the help of a web positioning company you can also optimize it. Add the keywords in the following sections : In the profile title, place the main keyword. It is in this section where it has the most weight because it is the highest and one of the first data that users see.