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Effective methods for driving traffic through offline advertising

Create relationships, don’t limit yourself to publishing a single format. Videos and infographics are excellent alternatives to improve SEO positioning with interesting content . via GIPHY 8. Improve Local SEO Local SEO allows you to appear in searches relevant to a particular physical location. If you work well you can appear both in the results list and on the Google map. Include the location of your business in the URL of your website, in the tags, meta data, in the content and in the text of the images. Sign up for local directories, include a Google map on your website and sign up for Google My Business, completing all the information about your location. All these actions will help you improve Local SEO . Territorial domains are positioned better than generic domains in the region to which they belong. 9. Optimize images Images are attractive and give text posts a better look, but you should be careful when including them. With this we want to tell you to use quality images with an appropriate size.

How to set up the free

If they are very heavy, they will cause the website to take time to load and this will negatively affect your positioning. Post: 5 SEO trends for 2021 Additionally, you must tell the search engine what the images are about . To do this, complete the alternative text and description, so that search engine robots can read them. 10. Take advantage of social networks Social networks help improve positioning because they are a source of qualified traffic to your website. Use them Kazakhstan Phone Number List to have direct contact with your audience, include the URL address in the profiles, share your content through them. You’ll also want to connect the accounts to your site, so visitors can see your social media activity without leaving your site. 11. Create infographics Infographics are a very useful resource to help us position a website. It is attractive content for the audience, capable of summarizing and explaining any topic visually. This makes it shareable and therefore attracts traffic.

Google Shopping campaign

Get used to accompanying your publications with your own infographic and encourage readers to share it. Don’t forget to optimize the infographics just as you would with the rest of the images. 12. Guest posting Brazil WhatsApp Number List This practice involves guest posting on other blogs or websites. It has several advantages, for example, it allows you to add a backlink to your site. But the best thing is that you present yourself to an audience that is not your own, which helps you make yourself known. In addition, the owner of the website will surely promote the content on their networks. To guest post, choose websites that have a good reputation and organic traffic. Also, let it cover a topic similar to yours. 13. Promote content Among the web positioning strategies that you cannot leave aside is promotion on external sites.

What to do if my WordPress website is hacked?

With new versions, bugs, vulnerabilities and any malicious agent that has arisen are corrected. If you do not update your WordPress when a new version comes out, you will be exposed to vulnerabilities. This should be part of your website maintenance . To update it is very simple, you just have to go to your Desktop. At the top of the page you will see an announcement if there is a new version. You click the update button and that’s it. You should also update your WordPress plugins . This way you avoid vulnerabilities, bugs and any security breach that arises. Remember to delete the ones you don’t use. To update the plugins you must go to Plugins . Plugins on the Desktop. There you will see the list and you will get a warning if any is not the latest version available. On the other hand, to update the themes you must go to Appearance -> Themes. There you will see the ones you have and the .

Monitor user activity

It is not recommended to allow automatic updates because a problem could arise on your website without you realizing it. Use HTTPs For maximum security in WordPress we recommend that the use of the Kazakhstan Phone Number List HTTPs security protocol for your website is key. By protecting your connection you will do so with the data. This way your information will be  and attackers will not be able to read what is transmitted, even if they have access to your network. Post: With Google Maps you can see when local businesses are full Having HTTPs is a factor in SEO ranking. And, furthermore, Google Chrome marks sites that do not have the SSL protocol as insecure. You can also use headers with HTTP, this brings an extra layer of protection by restricting the actions that can be  between the server and the browser when the site loads.

Install a Firewall on your computer

These seek to restrict XXS attacks. To install security headers you can use WordPress plugins like GD Security Headers. Use strong passwords This is another routine security tip for WordPress, everyone who has access to your website should use strong passwords. This way you will avoid being vulnerable to hacker attacks. Prevent WordPress Uganda Phone Number List hacking by using this tool regularly to see if your password was ever . You can use password managers to store them, they are not WordPress plugins, but in your browser. When you are in a public place you don’t know who may be watching what you write on your computer. Besides, even if someone accesses your computer, they will not be able to see the passwords. Back up your site regularly Making backups allows you to create a copy of all the information on your site and store it in a safe place.

Google wants you to be more mobile friendly

Use tools like Similarweb that will show you sites similar to yours. Research the competition on sites like Ubersuggest or SEMRush, they also allow you to see sites with the same theme Look at who the audience follows on social networks and forums. Through backlink analysis you can also identify the competition. How to identify competitor keywords? After knowing who your competitors are, you can begin to identify and analyze the keywords they use. Keyword tools will be very helpful during the process, as they allow you to “spy” on other websites and make comparisons between various sites. Post: Google wants you to be more mobile friendly Let’s say you’ve identified some competitors through social media. You can go to each of the websites and see what content they are publishing. However, this manual search would take a long time. On the other hand, with the tools.

User-centered content

Not only will you know how many keywords your competitors have positioned, but which of them are the same ones you have worked on on your website. In addition, you will find other keywords that you have not Kazakhstan Phone Number List positioned for, but that might interest you. For example, a lifestyle website finds cupcakesandcashmere.com among its competitors. By analyzing the site’s domain in the MOZ keyword tool you will see how many keywords you rank for, what they are, and where they rank. As it appears in the image: From this search the website owner will analyze which ones are relevant to his site and which ones are better to discard. Apart from MOZ, another tool that allows you to do a similar analysis from the URL is Ubersuggest. Find keywords through ads Another way to understand how to spy on your competition.

Key elements of a landing page

That is, the site expects it to provide real benefits, which is why it relies on ads. You can use SEMRush to see the paid keywords that a specific site has. When you receive the results you can see which of those Switzerland Phone Number List words you can include in your strategy. This doesn’t mean you also have to pay for an ad, but you could create content to attract organic traffic with them. Post: 8 basic SEO aspects for your content Identify the unique terms a site uses Unique keywords are terms that only one site has ranked for. With your list of competitors in hand, compare the sites in SEMRush, in the Keyword Gap tab. You can apply several filters to this analysis. By choosing “unique” you will see the keywords that only the main site you have placed has ranked.