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7 tips to improve the user experience of your website

For Google, offering good content and results to people who use the search engine is key. That is why you should know these tips to improve the user experience of your website , at Web Positioning Salamanca we explain them in detail so that you know how to optimize your website in the face of important algorithm changes that will come in 2021. Table of Contents What is user experience (UX)? What is user experience for? The Google Ranking Page Experience Signal 7 tips to improve the user experience of your website 1. Design your website following conventions 2. Loading speed needs to be optimized 3. Mobile friendly 4. Web design elements that help in UX 5. Optimize the texts 6. Avoid 404 errors 7. Measure Core Web Vitals What is user experience (UX)? At Yoast they say that user experience is how users experience a product.

What is Google Shopping

Which could be a website, also an app and physical products. In general, it is how a person feels wearing a particular thing. They clarify that the terms user experience are often interchanged with usability Israel Phone Number List because both describe the ease with which a visitor uses your site. But UX is considered a broader concept. A good user experience involves aesthetics, that they get what they are looking for or do what they need with ease. A website can be easy to use, but boring; This means that it offers good usability and not a good experience. What is user experience for? User experience is important for SEO, it should be part of your strategy. Because search engines like Google want to give the best result for a search and for this they not only base themselves on content but on experience.

Advantages of using Google Shopping

A good user experience implies that the person visited your website, different pages, understood what it was about and got what they wanted. By doing this, you minimize errors and abandonment of your Bahamas Whatsapp Number List website in the middle of the conversion funnel. Post: List of Google positioning factors 2020 The Google Ranking Page Experience Signal Earlier this year Google introduced Core Web Vitals or Main Web Metrics, these allow you to measure users’ page experience based on three elements: LCP (Largest Contentful Paint, which translates to Rendering of the largest element with content). This refers to the loading of the web. FID (First Imput Delay, which translates as First Interaction Latency). It refers to the interactivity of the site. CLS (Cumulative Layout Shift, in Spanish Cumulative layout changes).

Showing the logos of previous clients

Don’t try to overload the page with unnecessary elements that distract the visitor. Post: 5 reasons to use YouTube in your online marketing strategy #Infographic Show him what he’s looking for in a simple way. Some advantages of this are that the page will load faster and be easier to use . Another key element of a landing page that we need to add here is scannability. That is, it has a clear structure. The fewer distractions the visitor finds, the easier it will be to convince. Simple form Forms are used to capture user data. They receive something in return, such as a downloadable document. Ask for the right amount of information; for example, name, email and country. If you want more information you can ask their interests. Stating how you will use this information will help build trust.

Showing the logos Title and subtitle

Testimonials Speaking of building trust, testimonials from previous clients will help you achieve this. Include them in video or text format, if you choose the latter add an image of the person. Testimonials help Israel Phone Number List users make a decision about your product or service. Other resources that generate trust are case studies, links to other websites, showing the logos of previous clients, among others. Graphic and audiovisual elements Images, illustrations or graphics are elements that cannot be missing from the landing page to make it attractive. And it’s not just about making it look good, but these help you convey the message better. Also consider including videos, you can use these to explain how the product works. Use short audiovisuals, with a specific message. All the visual resources you use must be of quality.

User-centered content

Benefits for users What does the visitor gain by accepting the offer you are making? Make it clear to them what problem you solve, how they will benefit from leaving you their data and converting. Show them your Thailand Phone Number List interest in helping them. Includes a thank you message Maybe it has happened to you that you interact with a page and then you don’t know what to do. Or you have no way to verify that your message was sent. This affects the usability of the landing page, to prevent your visitors from going through this, include a thank you message. These are the key elements of a landing page to make it effective. If you want to use this resource, be sure to include them. Contact us and we will help you design it.

B2B audience The system is capable of Google Shopping providing

This functionality is part of Google Shopping, which is a tool that works in real time. Therefore, the information is updated periodically. The graph is responsible for relating and comparing information between brands and entities automatically. This is a good use of artificial intelligence in marketing . This way, it shows users, in the form of a list, product options that fit the search term and intent. How does Google Shopping Graph work? Google Shopping Graph’s main objective is to enhance the user experience when purchasing. That is, to impact consumers who are actively or constantly searching for a specific product they want to purchase. It achieves this by showing them a list where they can see the most relevant products with their respective characteristics while they search to make their purchases.

Shopify Partnership

The Google shopping graph obtains all the data of interest to consumers by analyzing the sites and web pages of stores and merchants. As well as prices, reviews, videos, inventory data and others. Post: Tips to Israel Phone Number List attract a B2B audience The system is capable of providing information such as what products are near the consumer and if they are in stock. But the information displayed will always depend on the latest updates from the stores or retailers. Google Shopping Graph can span all Google platforms. That is, you will not only discover products through the search engine, but also by watching videos on YouTube or researching store locations on Google Maps.

Can you buy directly onĀ 

Even if you look at screenshots of some product on Google Photos. Shopify Partnership The features of Google Shopping Graph are great, but the problem is that many consumers still don’t see and take advantage of South Korea Phone Number List Google’s potential for shopping. That is why the company has taken some measures since the beginning of the pandemic, such as allowing merchants to sell their products completely free of charge. That is to say. that the non-paid listings selected by the algorithm will appear first in the Google Shopping tab. Another of Google’s actions was the partnership with Shopify, a very popular online commerce CMS. This indicates that merchants on said platform can show their products in the search engine, Google Shopping, image search, YouTube, Google Maps and other services.