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What is Google Alerts and how to use it in your marketing strategy?

There are many Google tools that are very helpful for working in the digital world and they are even free. At Web Positioning Salamanca we want to tell you what Google Alerts is and how to use it in your digital marketing strategy. It is not very popular, but it has functions that are very useful. Table of Contents What is Google Alerts? How does Google Alerts work? How to use Google Alerts in your marketing strategy? Monitor mentions of your brand or website Get inspiration and good references Analyze the competition Search for possible plagiarism Other ways to use Google Alerts Search for offers on specific products Filter content from your favorite sites Search job offers What is Google Alerts? Google Alerts or Google Alerts is a Google tool or service that works as a content monitor.

Updates to the Page Experience Report

This notifies you when new content, whether from a website, blog or other platforms, matches the search terms you previously configured. Simply put, Google Alerts notifies you when the search engine indexes Ghana Phone Number List a link with certain content that you indicated you w to monitor. Those notifications are sent to users via email. These have a list with new content that is  to the terms or keywords that you had in the service. This Google tool is completely free and has multiple customization options. You can not only choose the terms on which you are n seeing content but also the language, the sources, the times in which you want to receive notifications and much more.

What is the Page Experience Update?

Next, a box will appear where you must enter the term that you want the service to track. If you choose recommended alert, it remains configured with the parameters provided by the platform by default. But Slovenia Phone Number List if you want to configure them, click on “Show options”. here you can change: How often you receive notifications: This can be as soon as they occur, once a day, or once a week. The language: refers to the language of the text where the term you are interested in is found. Sources: These are the platforms and places where you want Google to search for the term you specified. They can be websites, news, blogs, videos, and groups or forums. Region: countries where you want Google to track the term.