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Video marketing will continue to be key Smart speakers

Google did not give many details about it, but indicated that it was part of its fight against spam. Title update: This algorithm change means that Google has a new system for selecting the titles it puts on the results page. You Smart speakers can generate them from h1, h2, images and anchors text. SEO Optimization Guide 2022 You already know that Google changes its algorithm quite regularly. Some updates are more important than others, so it’s key to stay up to date with what’s happening in the SEO world. For example, last year the big change was the Medical Update, while this year there is a lot of talk about the Bert Update. Let’s find out what the SEO trends are for 2022: Optimize for voice searches The numbers show that this format is increasingly relevant.

Reach position zero on Google

Information from Comscore indicates that 50% of searches in 2020 were by voice. In addition, more and more homes have devices with assistants such as Google Home or Alexa. While the data Belize WhatsApp Number List reviewed by Dialogtech says Smart speakers that: Globally, shipments by Amazon and Google of smart speakers grew nearly 200% in the third quarter of 2018. Sales of these Smart speakers will exceed $30 billion by 2024 globally. It is expected that by 2022, 50% of homes will have one of these devices. In 2020, 30% of web browsing was without a screen. This changes how people interact with brands. Voice searches have about 25 words. 51% of shoppers use voice search to research products. Post: Tips for combining SEO and content marketing Taking this into account, you must know how to optimize for voice searches in 2022.

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You should also include questions and answers in your content. Most voice searches are done with questions, Google usually shows sites with those questions and their answers. Question and answer pages or FAQs are excellent for voice searches. As demonstrated by this chart from Backlinko: Another trick to position your website is Ivory Coast Phone Number List to aim to position yourself in the featured snippets. We will mention this point in detail later. Adapt to changes in local SEO Creating a Google My Business page is a key point today if you want to position yourself for local searches. This way you can appear in searches that involve phrases such as near me, address or phone number. But this is not the only thing, you must have a profile of quality inbound links. Look at your competition’s backlinks and try to get them for yourself. You should look for the ones that Google looks at as authority locally.

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