Link Building for Startups: Best Practices Before we discuss the various techniques you can use for link building in startups, let’s first discuss a few principles and best practices for performing effective link building: Content Quality is King The most important thing to understand about link building is that the quality of your content is everything.
If your content
is good and promoted well, sooner or later you will get backlinks. On the other hand, no amount of promotion and link building strategies can help low-quality content. So, first of all, develop your phone number list startup content marketing strategy: research your competitors’ content, examine their approach and develop content that is better or unique than your competitors.
Dofollow VS Nofollow Links Above
we discussed that links are votes of confidence. Having said that, we can technically link a website without having to “vote” it for ability to deploy and manage SEO purposes by adding the rel=nofollow attribute to the link.
Just like the name
the nofollow attribute tells Google not to follow this link, so this link does not give “votes” or equity. A standard link (or dofollow link) looks like this: <a href=””>Example</a> While a fresh list nofollow link looks like this: <a href=”” rel=”nofollow”>Example</a> So, generally speaking, we want more dofollow links, but links from major legitimate sites (i.e. Wikipedia, Twitter, Facebook, Instagram, etc.) are mostly nofollow links.
While a nofollow link
may not pass the “vote,” it can still send valuable traffic to your website and still generate more dofollow links in the future. For example, a link from a Twitter account to your website will be a nofollow link, but this is still an effective practice for driving qualified traffic to your website.