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How to apply seasonal online marketing?

Take into account Google algorithm updates Google uses learning algorithms to improve users’ search experience. This helps avoid pages loaded with keywords, which used to rank well, but are now detected. The Google BERT algorithm will become more important, along with Rank Brain. The search engine relies on these to collect data on user behavior and how they ask questions. The goal is to analyze and better understand the context of your searches. There is not much we can do directly to counter these algorithms. What Google recommends, in general, is writing good content. Answering users’ real doubts with good texts will be the key. Apart from these points, there are other tricks to position your website that you should follow in 2022, such as improving domain authority, using videos, optimizing for featured snippets.

External links About search intent

As well as better understanding search intent and more. For example, for updating snippets you could focus on long-tail keywords. Also offer deeper, higher quality content. As well as structuring Brazil WhatsApp Number List the page with content made so that Google can index it better. On the other hand, for the MUM update you will have to optimize the alt text of the images, add geotags, among other aspects. Improve domain authority Domain authority (DA) is a web positioning metric developed by the company Moz. The score goes from 1 to 100, the higher you will be, the more likely you are to place. It depends mainly on the links. But Google today evaluates what is known as EAT , which refers to experience, authority and trustworthiness. This concept has been part of the Google Guide for quality evaluators for years, but this year they gave it more importance. And it is expected to be key for SEO in 2022. A site with little EAT probably won’t rank well. And in February of this year Google confirmed that it was a ranking factor.

Optimize your website for mobile

E from the content creator’s experience. By authority of the author, the content and the website. T for trustworthiness, which in Spanish would be the trustworthiness of the author, the content and Kazakhstan Phone Number List the website itself. How to adapt to this Google novelty for 2022 ? It is best that you become an expert on the topic you write about, or that you hire one to write your blog posts. Freelancer posts may no longer be the best option. Google wants content to be written by experts on the topic. For example, if you have a website related to medicine, the publications must be made by medical experts or with accreditation. You must have a who we are page, a contact page. In publications, the ideal would be to cite sources, place external links, and make the author clear. And also, have the privacy policy and terms of service in a visible place on your site. Show that you are an expert in your area by getting others to cite or mention you. Video marketing will continue to be key Video is at its peak on the internet.

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