Whatsapp: +8801758300772

Key elements of a landing page

What makes a successful landing page? A clear message, with a powerful CTA and a design adjusted to the company’s image should not be missing. Below we explain what are the key elements of a landing page in Web Positioning Salamanca. Table of Contents Why use landing pages? What is an effective landing page? Key elements of a landing page Title and subtitle User-centered content Call to action Simplicity in design Simple form Testimonials Graphic and audiovisual elements Benefits for users Includes a thank you message Why use landing pages? In marketing, the landing page is the page that users reach when they do a search or click on an ad. In Spanish it is known as a landing page and is characterized by offering information in exchange for the visitor’s data.

Includes a thank you message

The information the user receives may lead to the download of a document; newsletter subscription; registration for an event ; content unlocking, among others. The goal of landing pages is to increase Jordan Phone Number List conversions . When a user reaches a landing page it is because they have done a related search, or perhaps they received an email that took them to it. In any case, getting there shows that he has an interest in the product or service being offered. Therefore, the next step is to convince that visitor to convert. That is, buy the product, download the application or any other action you are looking for. On any landing page we will find these characteristics: Persuasive: the language and each element used is aimed at inducing the visitor to execute a specific action.

Benefits for users

They are not intrusive: people come to the page because something caught their attention and they want more information. Direct: without distractions, the information about the product or service is expanded and the option to convert is given. The user has two options, execute the indicated action or leave. Post: What is Google Tag Manager and how Sweden Phone Number List is it used? What is an effective landing page? Creating a landing page is easy with the tools available online. Or if you have a web design expert , they will tailor it to your business. However, its effectiveness depends on various factors. It’s not about creating a page and publishing it, but about making it work. That allows us to capture leads and then convert them into clients. To achieve this, the first thing will be to define the objective we want to achieve with the landing page.

Leave a Reply

Your email address will not be published. Required fields are marked *