lead genaretion

  Let’s break down the specific benefits of testing email deliverability. Did you know that your sender reputation acts as […]

you’ll be on your way to better inbox placement and more impactful email campaigns. A poor sender reputation or unnoticed

to penalties and harm deliverability. Regularly review your practices to stay on the right side of the law and maintain

complaints or blacklisting. Regularly monitor your metrics and address any red flags before they escalate.” #11 Check your email sending

click-through rates, and how your audience interacts with your emails over time. A consistent drop could mean your content or

8 Optimize your subject lines (1 point) Your subject line is the gateway to your email. If it’s dull, too

Use tools to see if your emails are landing where they should—in the inbox. Check placement rates for different email

flagging your emails as spam. This metric should be a top priority when managing your email reputation. Ideal rating: below

Lack of authentication can lead to emails being flagged as suspicious. Use a setup guide to configure SPF, DKIM, and

Ideal rating: Shoot for a score of 80 or higher. Anything less suggests some problems you’ll need to fix. Actionable

  Let’s get started: Our 12-point checklist gives you a full overview of your email deliverability health. Each step you

on the other hand, isn’t built for this kind of testing strategy. It’s a standalone tool with no real integration