With the goal of laying the foundations for a lifelong relationship for future graduates in their next EXATEC role, we work with the Alumni and Future Alumni Relations Department to develop a unique and personalized experience for graduates. The client Monterrey is an educational institution that since its inception has sought to offer its students the highest quality in higher education in Mexico, which has made it the university in our country. Through the Directorate of Relations with Graduates , the Tec develops activities and initiatives aimed at generating links of shared and bidirectional value with graduates, among themselves and with their communities. blue The challenge Every semester on graduation day , Tec holds an activation that marks the transition of students to EXATEC.
Results and learnings
By allowing us to combine different functionalities , this project was very challenging for all parties involved, but, seeing the final product and achieving our mission of creating a unique and personalized experience for future graduates, it was also very enriching . Additionally, HubSpot allowed us to measure their performance in real time , which in previous years had not been possible in their WhatsApp efforts. This summer semester, this experience was shared with more Email List han professional and more than graduate students , and the pages received more than and visits , respectively, during the first week after sending. professional- visits Regarding the sending of launch emails, outstanding performance was obtained for both audiences, with indicators above what was recommended.
What is HubSpot?
HubSpot is a software as a service, which is a cloud-based software delivery model , in which different functionalities are developed, maintained and provided in the same tool, making it easier to monitor the cycle. life of a client until reaching the closing of the sale. This platform allows you to offer content through a blog, create landing pages for conversion, automatic flows for any action that the contact takes analyze your sales pipeline , in order to accompany the client throughout their purchasing process. There are many more features, but we are going to focus on what types of integrations CA Cell Numbers. are useful for your platform. Within the implementation of HubSpot in your company, the CRM is a very useful tool that allows you to manage sales processes, is easy to use and allows you to control and optimize the entire sales flow based on the Inbound Marketing model.