>Beacons: Transform the consumer Beacon technology is a small device that identifies and communicates with devices using Bluetooth 4.0 low energy technology, thus being able to deliver information or messages to customers within a physical space. This type of solution can be a great opportunity to transform customer relationships in several sectors, especially in retail, improving the customer experience and increasing sales conversion. It is a small IoT (Internet of Thinks) process within a digital transformation, which can offer great growth possibilities not only for retail stores, but also in many other sectors, such as industry, home automation, museums, fairs and conferences and wherever else creativity allows. Learn more!
Beacons: What are they and how to apply them in business?
The use of beacon technology is very different from e-commerce, for example, because while the latter creates a more profile of the customer – with their preferences, purchase history, products exchanged, duration and frequency of visits to the website, beacon technology addresses the customer directly when they are walking iraq telegram data around the store or any other space, usually closed. In this communication, the customer can be about discounts, the availability of complementary products to those they have already , loyalty options, payment terms and much more. All this while they walk through the spaces and aisles of your “point of sale”.
This strategy produces an and
Real impact at the “point of sale”. Beacons: Transform the consumer Using Bluetooth technology to send messages, beacons have enormous possibilities as a connection between all about pix: manual with 125 questions and answers digital and physical purchases. Especially due to the personalized messages that are sent to customers, the retail store is able to develop a closer relationship with the buyer, which is essential for loyalty, improving the shopping experience and, above all, increasing sales.
However, Beacon is not a messaging solution
In fact, it is possible to develop many interaction solutions with your customer or even a consumer who is not yet your customer. However, to do beb directory this, it is necessary to use applications developed by your business or even in partnership with already applications. It is worth mentioning that the connection occurs when Beacon identifies a device (cell phone, tablet, etc.) via Bluetooth. Therefore, the device must have Bluetooth. However, this is not a problem. Even though the vast majority of users tend to keep it , this can be through marketing or communication actions within the “point of sale”.
The trend has therefore been for growth
In sales via beacons. If in 2015 this in-store sales strategy already $4.1 billion in the States, the expectation is that in 2016 it will move $44 billion in the country . Of the 100 largest retail companies in 2015, almost half of them have already this technology.
Major companies like Apple and
Google are testing and developing their own beacon mechanisms, undertaking a process of integrating e-commerce with beacon-driven sales. Other companies like Macy’s, Target, American Eagle and Best Buy have also implemented this technology in thousands of retail establishments in the United States.
Combine beacon with other strategies
Retail chains plan to operate a process of integration between sales platforms. In this process, it is common to intertwine different platforms, such as online sales and point-of-sale sales with beacons. The combination of different sales strategies allows stores to create a more complete and real profile of the customer and their preferences, including understanding which sales strategy they are most friendly and accessible to. What I mean is that you can create a solution using Beacons so that the customer can buy at your own point of sale, or even, depending on the business and the customer’s profile, you can enable them to make the purchase through an app from your business or a partner.
The growth trend of sales made via
Beacons in 2016 indicates to retail chains the importance of developing their strategies or plans for beacons or building partnerships with companies that produce and implement this sales technology.
The development of solutions using Beacon is not considered expensive when compared to many other technologies, however, if you still have doubts about the results, it is worth considering a progressive plan, using experiences, validations, measurements and the increasing development of solutions for your business.